Combine performance and data compliance with server-side tracking

On April 22nd, Didomi acquired Addingwell, a European leader in server-side tracking. This strategic move enhances our offering by enabling tagging and tracking to shift from the browser to a first-party server, combining performance, compliance, and responsible data activation.

Today, server-side tracking has become a key lever for improving data quality, ensuring compliance, and enabling more effective and responsible activation. It is a vital approach to building a sustainable data strategy in an ever-changing regulatory and technological landscape.

👉 Join our webinar to discover the tangible opportunities this integration offers for privacy professionals.

📅 When: 18th of June at 5 pm (CEST)

🎙️ Speakers:

• James Ensor, Head of Sales UK at Addingwell by Didomi
• Romain Gauthier, CEO at Didomi
• Laurent Werner, Senior Pre-Sales Manager at Didomi

🔍 Agenda:

A rapidly shifting data landscape

• The uncertain future of third-party cookies: diminishing role and increasing restrictions around traditional data collection technologies
• Increasingly strict regulations (GDPR, DMA, ePrivacy...): the need for privacy-first, compliant solutions
• A growing demand for more responsible data governance

From compliance to performance: the concrete benefits of server-side for your data strategy

• Optimize first-party data collection and activation for more effective and compliant strategies
• Ensure stronger compliance with global privacy regulations while improving tracking performance
• Give greater control to marketing, data, and legal teams with simplified governance
• Build on a durable, high-performance architecture designed with privacy by design principles

Why Didomi acquired Addingwell?

• A strategic alliance: How Addingwell’s server-side tracking solution integrates with Didomi’s consent and data management tools
• Shared client challenges: Improving global privacy-first data collection
• Consented data: The basis for all data activation, a necessary step in marketing, branding and revenue initiatives for today's organizations.
• Discover a comprehensive, privacy-by-design platform with a scalable infrastructure tailored to today’s challenges, empowering first-party data activation that is both efficient and responsible.

Live Q&A session

Don’t miss this opportunity to boost your data strategy and performance while maintaining optimal compliance.

👉 Join us on June 18th at 5PM CEST to connect with our experts, gain actionable insights for your business, and explore the new opportunities generated by the intersection of server-side technologies and privacy-protecting data collection.

Register now!

[🇫🇷 This webinar is also available in French here]